​​MARKET RESEARCH AND CONSUMER INSIGHTS

CONSUMER RESEARCH AND DATA ANALYSIS
To understand the consumer and the marketplace, Beacon Research Solutions uses multiple tools to create a complete and comprehensive perspective.  Whether it's designing a survey or creating a category performance review, we can guide you through the design, implementation and evaluation of both quantitative and qualitative research and data analysis.  All studies are customized based on business questions, project goals and specific needs.​

QUANTITATIVE CONSUMER REASEARCH

  • Pulse Surveys
  • Internet Surveys
  • Mobile Surveys
  • In-store Intercepts

QUALITATIVE CONSUMER REASEARCH

  • Focus Groups
  • Bulletin Boards

DATA ANALYSYS

  • Category Reviews
  • Pricing Best Practices
  • Promotion Best Practices
  • Assortment Best Practices
  • Loyalty Card Data Analysis

RETAIL STUDIES

  • In-stores Testing
  • Merchandising Audits
  • Retailer Interviews